________ is responsible for shifting the focus from distribution (i.e.the product) to consumption (i.e. ,the consumer) ,which has given IMC a new lease on life.
A) The internet
B) Social media
C) Email
D) Television
E) Video games
Correct Answer:
Verified
Q18: The _ initiates the advertising effort by
Q19: Which of the following does NOT define
Q20: The process a business uses to satisfy
Q21: All of these terms EXCEPT _ refer
Q22: 'I liked the ad,but what was it
Q24: _ estimates the likelihood that a particular
Q25: An email advertising campaign from Foxtel to
Q27: In the 1980s,the trend in advertising was
Q28: Independent organisations that are hired by advertisers
Q70: _ is the practice of coordinating all
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