In the 1980s,the trend in advertising was a(n) :
A) drive toward direct and customised communication
B) drive for customer loyalty
C) emphasis on the measurement of the sales effects of advertising
D) growth of CRM
E) all of the above
Correct Answer:
Verified
Q22: 'I liked the ad,but what was it
Q23: _ is responsible for shifting the focus
Q24: _ estimates the likelihood that a particular
Q25: An email advertising campaign from Foxtel to
Q28: Independent organisations that are hired by advertisers
Q29: Market researchers,artists,writers,songwriters,photographers,directors,producers and printers are all examples
Q30: What is the biggest advantage of mass-media
Q31: All of these EXCEPT _ are types
Q32: The third stage in the era of
Q70: _ is the practice of coordinating all
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