What is the biggest advantage of mass-media advertising?
A)Provide specialised services regarding ad execution.
B)Cost efficiency because costs are spread over the large number of people reached by the ad.
C)High effectiveness.
D)Few restrictions.
E)Unlimited inventory available for advertisers.

Question

Quizplus · Accepted Answer

Cost efficiency is the biggest advantage of mass-media advertising. The cost of producing and broadcasting the ad is spread over the large number of people reached, making it a cost-effective way to advertise.

The other options are not accurate as follows:
A) Incorrect. Providing specialized services regarding ad execution is not especially an advantage of mass-media advertising, as this could be done in any other form of advertising as well.
C) Incorrect. While mass-media advertising can be effective, there are many factors that determine its effectiveness, and it is not necessarily a high effectiveness method.
D) Incorrect. There are restrictions in mass-media advertising, such as government regulations, industry standards, and ethical guidelines.
E) Incorrect. While there may be a large inventory of advertising space or airtime available on mass media platforms, this does not necessarily make it an advantage of mass-media advertising.

What Is the Biggest Advantage of Mass-Media Advertising