All advertising strategy starts with the identification of the ________.
A)creative concept
B)consumer or prospective customer
C)media vehicles to be used
D)agency to be used
E)specialist supplier with expertise

Question

Quizplus · Accepted Answer

Identifying the consumer or prospective customer is the essential first step in developing an effective advertising strategy. This step involves researching the target audience to understand their needs, preferences, and behavior, which will inform the creative concept and media planning. Choosing the agency, specialist supplier, or media vehicles comes later in the process.

All Advertising Strategy Starts with the Identification of the ________