Which of the following is the most important characteristic of an effective ad?
A)Holds consumers' interest
B)Gains consumers' attention
C)Convinces consumers to change their purchasing behaviour
D)Achieves the client's objectives
E)Creates an impression for a product or brand

Question

Quizplus · Accepted Answer

While holding consumers' interest, gaining attention, convincing consumers to change their purchasing behaviour, and creating an impression for a product or brand are all important characteristics of an effective ad, the ultimate goal is to achieve the client's objectives. If an ad does not achieve its intended goal, it cannot be considered truly effective.

Which of the Following Is the Most Important Characteristic of an Effective