According to an Adweek-sponsored survey of 105 clients in the United States,less than 50% of the respondents indicated that advertising was the 'most important communication tool' in the marketing mix.
Correct Answer:
Verified
Q67: Explain the differences between classified advertising and
Q68: Describe the role of an account planner
Q69: Describe the different markets in which marketers
Q70: Describe five types of specialist advertising agencies.
Q73: Toyota Motor featured a print advertisement for
Q74: Name the new three Ps of sustainable
Q75: Name and describe the seven steps of
Q76: The ecological principle of satisfying consumer needs
Q77: You work for an advertising agency and
Q139: Explain the concept of integrated marketing communications.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents