Toyota Motor featured a print advertisement for its hybrid car with the phrase 'You're the kind of person who knows when to save energy'.
In the ad,the innovative Japanese car company emphasises its continuous innovation in fuel efficiency,not just in its improved hybrid engines,but also in its improved energy-efficient manufacturing plants.Half the power for these plants comes from solar energy.
In terms of sustainable marketing,discuss whether this advertising approach would be effective in the Australian market.

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The Answer of Toyota Motor featured a print advertisement for its hybrid car with the phrase 'You're the kind of person who knows when to save energy'.
In the ad,the innovative Japanese car company emphasises its continuous innovation in fuel efficiency,not just in its improved hybrid engines,but also in its improved energy-efficient manufacturing plants.Half the power for these plants comes from solar energy.
In terms of sustainable marketing,discuss whether this advertising approach would be effective in the Australian market.

Toyota Motor Featured a Print Advertisement for Its Hybrid Car