When consumers see the bright green 'unpeeled apple' logo of Woolworths and think of 'Fresh food people',this is an example of the brand as ______.
A) tangible attribute
B) benefit
C) symbol
D) personality
E) value
Correct Answer:
Verified
Q12: _ communication is a form of two-way
Q13: In which case is interactive communication LEAST
Q14: A _ is a constellation of tangible
Q15: Advertising is,first of all,a form of _.
A)communication
B)marketing
C)artistic
Q16: Which of the following is an example
Q17: _ is the multitude of messages all
Q18: How does the use of social media
Q19: In what direction(s)do brand-related messages mainly flow
Q20: Which of the following is a consequence
Q22: Which of the following is a key
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