A _______ is a constellation of tangible and intangible attributes,configured in such a way that a product or service is set apart from its competition.

Question

Quizplus · Accepted Answer

A brand includes both tangible (such as the product or logo) and intangible (such as reputation or emotional connection) attributes that distinguish it from competitors. Perception, symbol, customer evangelist, and message are all related to branding but do not cover the full definition of a brand.

A _______ Is a Constellation of Tangible and Intangible Attributes,configured