Ehrenberg argued that most advertising,and nearly all brand advertising,works simply by shining a spotlight on the brand,making it ________ to consumers.

Question

Quizplus · Accepted Answer

Ehrenberg's argument is that advertising is not necessarily persuasive or informative, but rather works by making the brand more noticeable or salient to consumers. Therefore, the best choice is C: salient. A and B are not accurate descriptions of Ehrenberg's argument, and D is incorrect as there is a specific answer.

Ehrenberg Argued That Most Advertising,and Nearly All Brand Advertising,works Simply