A(n)________ is often the most important goal of advertising.

Question

Quizplus · Accepted Answer

The most important goal of advertising is typically to elicit a specific behavioural response from the target audience, such as purchasing a product or service, visiting a website, or signing up for a newsletter. While customer liking of the ad may be important in some regards, it is ultimately secondary to the desired behavioural outcome. Award nominations, while potentially beneficial for the reputation of the advertiser, are also not a primary goal of advertising.

A(n)________ Is Often the Most Important Goal of Advertising