When a brand establishes a familiar image and an expectation level based on familiarity,consistency and predictability,this is known as the brand ________.

Question

Quizplus · Accepted Answer

The consistent image and expectation level that a brand establishes is known as its brand promise, which is a commitment to delivering a specific experience or benefit to its customers. This promise sets the brand apart from its competitors and helps build customer loyalty by fostering trust and reliability.

When a Brand Establishes a Familiar Image and an Expectation