If you go and ask consumers which are their favourite soft drinks,the brands they list are:
A)dissonant
B)evoked set
C)top-of-mind
D)none of these

Question

Quizplus · Accepted Answer

When consumers are asked about their favourite soft drinks, they will most likely list the names of the brands that come to mind first. These are the brands that are part of their top-of-mind awareness. Therefore, the correct answer is C. Dissonant refers to brands that consumers have negative feelings about, while evoked set refers to the group of brands that consumers consider when making a purchase decision.

If You Go and Ask Consumers Which Are Their Favourite