Which category of the adoption process represents the small group of people (i.e.2.5% of the population)willing to try something new?
A)Innovators
B)Early adopters
C)Early majority
D)Late majority
E)Laggards

Question

Quizplus · Accepted Answer

Innovators represent the small group of people, approximately 2.5% of the population, who are willing to try something new. They are often tech-savvy, risk-takers, and eager to try out innovative products or services. They are followed by the early adopters, who make up roughly 13.5% of the population.

Which Category of the Adoption Process Represents the Small Group