A company that is highly concerned about the environment wants to advertise that it has reduced packaging materials for its products.Marketers choose an advertising message that focuses less on the environment and more on the reduced amount consumers have to throw away.What information about the company's consumers would best explain the choice of message?
A)They prefer green building and alternative energy.
B)They prefer natural lifestyles.
C)They are consumers with a conscience.
D)They are wastage-focused.
E)They are green consumers.

Question

Quizplus · Accepted Answer

The fact that the advertising message focuses on reducing the amount consumers have to throw away suggests that the company's consumers are more focused on minimizing waste than on environmental concerns. Therefore, choice D, that the consumers are wastage-focused, best explains the choice of message.

A Company That Is Highly Concerned About the Environment Wants