Psychographics are the statistical,personal,social and economic characteristics used to describe a population including age,gender,education,income,occupation,race and family size.

Question

Quizplus · Accepted Answer

Psychographics actually refer to the study of personality, values, attitudes, interests, and lifestyles of a population. While demographics (age, gender, education, income, occupation, race, and family size) are important to understand a population, they do not fall under psychographics.

Psychographics Are the Statistical,personal,social and Economic Characteristics Used to Describe