A market aggregation strategy is one in which marketers treat the market as homogeneous,purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.
Correct Answer:
Verified
Q61: Jennifer is 21 and she has decided
Q63: Products for personal health and natural lifestyles
Q65: After selecting a target market,the marketer identifies,evaluates
Q67: How do innovator categories help marketers understand
Q68: Ron is single and not a very
Q69: Some consumers are receptive to a sustainability
Q70: Define the three segments of consumers found
Q71: What elements of culture shape consumer behaviour?
Q107: Define segmenting and targeting, and name and
Q120: Name and describe the psychological influences that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents