Question 1

Jennifer is 21 and she has decided to buy a car.She has spoken to the bank and knows she can't spend more than $20,000 because this is what they will lend her.Outline the process she will go through in making this decision.

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The answer of Jennifer is 21 and she has decided...

Question 2

Define segmenting and targeting,and name and describe typical approaches to segmentation.

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The answer of Define segmenting and targeting,and name and describe...

Question 3

Products for personal health and natural lifestyles could be appealing to the segments of consumers who are concerned about sustainability and willing and able to act on it.

Accepted Answer

Consumers who value sustainability are more likely to be interested in products that promote personal health and natural lifestyles, as these align with their values and reflect a commitment to environmentally responsible choices.

Question 4

Name and describe the psychological influences that motivate consumers and why they are important to advertisers.

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The answer of Name and describe the psychological influences that...

Question 5

After selecting a target market,the marketer identifies,evaluates and selects a segment.

Accepted Answer

After selecting a target market, the marketer has already identified, evaluated, and selected a segment. The process of identifying, evaluating, and selecting a segment comes before targeting a specific market.

Question 6

A market aggregation strategy is one in which marketers treat the market as homogeneous,purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.

Accepted Answer

This statement correctly describes what a market aggregation strategy entails.

Question 7

How do innovator categories help marketers understand consumer behaviour?

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The answer of How do innovator categories help marketers understand...

Question 8

Ron is single and not a very good cook,so he eats a lot of pizza.So much so that he orders it sometimes five nights per week from his favourite pizza place,Pizza Hut.Why is Ron an important customer for Pizza Hut?

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The answer of Ron is single and not a very...

Question 9

Some consumers are receptive to a sustainability message mainly because they dislike waste and seek to avoid it.

Accepted Answer

This statement is true. Some consumers may be motivated by a desire to reduce waste when it comes to considering sustainable options. They may be more likely to make environmentally conscious choices if they see them as a way to minimize waste and conserve resources.

Question 10

Define the three segments of consumers found to have high ability and willingness to act on their values and beliefs favouring sustainability.

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The answer of Define the three segments of consumers found...

Question 11

What elements of culture shape consumer behaviour?

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The answer of What elements of culture shape consumer behaviour?...

Question 12

Describe why consumers' perception and state of mind,needs and wants,and motivations are important to advertisers.

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The answer of Describe why consumers' perception and state of...

Question 13

Compare and contrast the terms family and household.

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The answer of Compare and contrast the terms family and...

Question 14

Define psychographics,and explain what makes psychographic measures important to advertisers.

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The answer of Define psychographics,and explain what makes psychographic measures...

Question 15

'Consumers with a conscience' are well informed and driven by a belief that sustainability issues are critical.

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The answer of 'Consumers with a conscience' are well informed...

Question 16

Why do retailers put several items,such as chocolate bars,women's magazines,pocket-size tissues and chewing gum,right at the checkout?

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The answer of Why do retailers put several items,such as...

Question 17

You work for a marketing consulting business.You have recommended geographic segmentation as the appropriate strategy to your client,who is in an agriculture business,but the client doesn't know what this is.How would you explain geographic segmentation to them?

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The answer of You work for a marketing consulting business.You...

Quiz 5: Defining Audiences for Advertising