Which of the following is NOT considered a task performed by an account planner?
A) Understand the meaning of the brand.
B) Articulate communication strategies.
C) Evaluate the effectiveness of the communication in terms of how the target reacts to it.
D) Prepare creative briefs based on an understanding of the consumer and the brand.
E) All of the above are considered tasks performed by an account planner.
Correct Answer:
Verified
Q33: Typically,companies using which of the following advertising
Q34: If an objective of advertising is stated
Q35: You have been asked to help choose
Q36: Which of the following ways of working
Q37: _ planning is the research-and-analysis process used
Q39: Which of the following characteristics is associated
Q40: Who in an advertising agency is most
Q41: A product must be differentiated on tangible
Q42: Strategic planning is the process of determining
Q43: Account planning is the research-and-analysis process used
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents