If an objective of advertising is stated as 'Increase spontaneous awareness of Auckland among the target audience (those intending to holiday in the next 6 months)by 50% over last year',what kind of objective/effect is that?

Question

Quizplus · Accepted Answer

This objective is focused on increasing the spontaneous awareness of Auckland, which is related to how the target audience perceives Auckland. It aims to enhance the mental recognition or perception of Auckland among those planning to holiday soon, making it a perception objective.

If an Objective of Advertising Is Stated as 'Increase Spontaneous