Which document explains the consumer insight and summarises the strategy decisions,such as position,targeting,objectives and brand strategy?

Question

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The creative brief explains the consumer insight and summarises the strategy decisions, such as position, targeting, objectives, and brand strategy, in order to guide the development of creative and effective communication. The research brief is focused on outlining the information needed for a research study, while the strategy brief and competitive brief are not commonly used terms in marketing and advertising. The message brief is a more specific document that outlines the key message or messages that need to be communicated through a campaign, but does not necessarily include the broader strategic decisions.

Which Document Explains the Consumer Insight and Summarises the Strategy