Which of the following statements describes a change in the role of planners today?
A) Characteristics such as 'logic' and 'magic' no longer apply.
B) Planning is a more collaborative process with many inputs and answers.
C) Today's planner needs to be a purely strategic thinker.
D) The role of the planner is no longer to inspire creativity because the focus is on business goals.
E) Planning takes place in the realm of advertising solutions.
Correct Answer:
Verified
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