The creative brief should NOT include:
A) the company's five-year plan
B) the brand personality
C) campaign requirements
D) mandatory inclusions or exclusions
E) any of the above
Correct Answer:
Verified
Q17: _ are all the ways and places
Q18: You want to know whether the revenue
Q19: According to Keller,brand salience is the foundation
Q20: When all components of a campaign work
Q21: The reason behind the proposition is referred
Q23: A firm may operate with an annual
Q24: Which element of the creative brief details
Q25: Which of the following is a characteristic
Q26: Jenna has learned that a good account
Q27: Which of the following statements describes a
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