When all components of a campaign work together,the whole is greater than the sum of its parts.This is called:

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Synergy is the concept of multiple components working together to create a greater impact than each component individually. This is particularly important in advertising and marketing campaigns where the messaging, visuals, and delivery all need to work together to make an impression on the consumer. Parsimony refers to simplicity, lucidity refers to clarity, and matrimony refers to marriage - none of which are relevant to the question.

When All Components of a Campaign Work Together,the Whole Is