Which of the following statements describes a way in which a brand communication plan differs from an advertising plan?

Question

Quizplus · Accepted Answer

A brand communication plan typically includes communication strategies aimed at various stakeholders, such as employees, investors, and partners, in addition to consumers. An advertising plan, on the other hand, usually focuses solely on reaching and persuading consumers through advertising mediums.

B) is incorrect because both plans aim to maximise touch points, though they may differ in which touch points they prioritise.

C) is incorrect because audience overlap can occur in both plans, depending on the strategies used.

D) is incorrect because communication objectives can vary in scope for both plans, depending on the goals of the campaign.

Which of the Following Statements Describes a Way in Which