Maslow's hierarchy of needs can help to uncover the dominant motivation of the audience towards a particular product and identify an advertising strategy that speaks to it most effectively.

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Maslow's hierarchy of needs is often used in advertising to understand the underlying motivations of the target audience and create an advertising message that resonates with them. By understanding which level of need the audience is primarily focused on (such as physiological, safety, love/belonging, esteem, or self-actualization), advertisers can craft messaging that speaks to those needs and helps drive consumer behavior. Therefore, the given statement is true.

Maslow's Hierarchy of Needs Can Help to Uncover the Dominant