An advertiser might choose out-of-home advertising because:
A)it supplements a mass-media strategy
B)it might act as a primary medium where the site is close to the product
C)it is more prestigious than other forms of advertising
D)all of the above
E)both (a)and (b)

Question

Quizplus · Accepted Answer

Out-of-home advertising is often used to supplement a mass-media strategy, as it can reach customers that traditional mass media may not be able to reach. It can also act as a primary medium if the advertising site is close to the product or target audience. However, it is not necessarily more prestigious than other forms of advertising.

An Advertiser Might Choose Out-Of-Home Advertising Because