________ is the first step in the media buying process after the client brief has been received by the media agency.
A)Post-analysis
B)Booking
C)Planning
D)Placement
E)Analysis of touch points

Question

Quizplus · Accepted Answer

The first step in the media buying process after the client brief is received is the planning stage, where the media agency will create a strategy based on the client's objectives and budget. This includes selecting the appropriate media channels and determining the target audience. The other options mentioned - post-analysis, booking, placement, and analysis of touchpoints - come later in the process.

________ Is the First Step in the Media Buying Process