Which of the following is NOT considered an advantage of outdoor advertising?
A)Serves as a brand reminder
B)Least expensive of all major media
C)Directional medium
D)Can reinforce a creative concept employed in other media
E)Passive medium

Question

Quizplus · Accepted Answer

Outdoor advertising is considered an active medium because it captures the attention of passersby who are often in transit, rather than being passive where the audience may not be actively engaging with the content.

Which of the Following Is NOT Considered an Advantage of Outdoor