________ refers to the opportunity a person has to see a particular outdoor board and is typically based on a traffic count of vehicles passing a particular location during a specified period of time.
A)Impressions
B)Showing
C)Exposures
D)Reach
E)Frequency

Question

Quizplus · Accepted Answer

Impressions refer to the number of times an advertisement is viewed, which in the context of outdoor boards, is typically based on the traffic count of vehicles passing by a location.

________ Refers to the Opportunity a Person Has to See