Which of the following activities best describes 'connection planning'?
A)Deciding how advertisers can use media to connect with consumers
B)Investigating how consumers use media to connect with one another
C)Planning how to create a media-drenched environment
D)Determining how to change consumers' use of media
E)Connecting media plans with channel plans

Question

Quizplus · Accepted Answer

Connection planning involves deciding how advertisers can use various media channels to effectively connect with their target audience, ensuring that the message reaches them in the most impactful way.

Which of the Following Activities Best Describes 'Connection Planning