The run-of-paper rate is ________ the preferred-position rate.
A)equal to
B)higher than
C)lower than
D)the same as
E)none of the above

Question

Quizplus · Accepted Answer

The run-of-paper rate is typically lower than the preferred-position rate because it does not guarantee a specific placement within the publication. Run-of-paper ads can appear anywhere in the publication, while preferred-position ads are placed in specific sections or locations within the publication for maximum visibility.

The Run-Of-Paper Rate Is ________ the Preferred-Position Rate