National advertisers are not heavy users of newspapers as an advertising medium because each paper has its own size guidelines for ads,making it impossible to prepare one ad that would fit every newspaper.

Question

Quizplus · Accepted Answer

This statement is incorrect. National advertisers may use newspapers as an advertising medium, but they may face challenges in adapting their ads to fit different newspapers' size guidelines. However, some national advertisers have found ways to overcome this challenge by creating modular ads that can be resized to fit different papers.

National Advertisers Are Not Heavy Users of Newspapers as an Advertising