Which of the following is NOT an example of interactive communication related to a brand?
A)Consumers contributing to a product's campaign
B)An advertiser creating a conversation
C)Modifying the advertiser's activities to allow for co-creation
D)Consumers building brand-related communities
E)Advertisers and consumers co-creating meaning

Question

Quizplus · Accepted Answer

An advertiser creating a conversation is an example of one-way communication or a monologue, as the advertiser is initiating the conversation without the expectation of receiving feedback or input from the audience. The other options involve some form of interaction or dialogue between the brand and consumers.

Which of the Following Is NOT an Example of Interactive