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Measuring the Carbon Footprint of an Advertising Campaign Means Finding

Question 32

Multiple Choice

Measuring the carbon footprint of an advertising campaign means finding the total amount of ________.


A) CO₂ emitted to reach a given audience size
B) trees destroyed to produce the ads
C) steps required to carry out the campaign
D) energy used by consumers before and after the campaign
E) air pollution generated by the campaign

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