Which of the following jobs is responsible for compiling audience measurement data,as well as data about media costs and availability?

Question

Quizplus · Accepted Answer

A media researcher is responsible for compiling audience measurement data, as well as data about media costs and availability. They analyze the data and provide insights to be used by media planners and buyers in making informed decisions about media strategies and campaigns. Media planners are responsible for developing an overall media strategy, while media buyers are responsible for negotiating and purchasing media space or time. Media sellers and representatives work on the other side of the equation, selling media space or time to advertisers.

Which of the Following Jobs Is Responsible for Compiling Audience