Which concept measures the percentage of total advertising spending by one brand in a product category relative to the competition?

Question

Quizplus · Accepted Answer

Share of voice measures the percentage of total advertising spending by one brand in a product category relative to the competition. Share of market measures a company's sales performance relative to the total sales of the product category, while share of media and share of category are not commonly used metrics in marketing. Share of spending is a vague term and can refer to overall budget allocation rather than specifically advertising spending.

Which Concept Measures the Percentage of Total Advertising Spending by One