The ________ effect suggests that the effect of advertising lingers across a time gap until the next advertising period begins.

Question

Quizplus · Accepted Answer

The carryover effect is a common phenomenon in advertising where the impact of an advertising campaign lingers on in the minds of the target audience beyond the period of the campaign until the next one begins. This helps to reinforce the message, brand, and product image in the minds of the audience.

The ________ Effect Suggests That the Effect of Advertising Lingers