Which continuity schedule is designed to intensify advertising before an open aperture and then to reduce advertising to much lower levels until the aperture opens again,and has peaks and valleys,also called bursts?

Question

Quizplus · Accepted Answer

Pulsing schedule involves intense bursts of advertising leading up to a certain event or open aperture followed by reduced levels of advertising until the next burst. This type of schedule is suitable for products with seasonal demand or those that require a high level of exposure before the purchase decision.

Which Continuity Schedule Is Designed to Intensify Advertising Before an Open