Your aunt asks you about your studies,and you start to tell her about what you're learning in your advertising course.Because you are currently studying media planning and buying,that's mostly what you talk about.However,you're confusing your aunt,so she asks you to tell her the two most important concepts necessary for media planners to effectively do their job.Explain two concepts that are the basis for most media planning and are familiar to everyone who works in advertising.

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The Answer of Your aunt asks you about your studies,and you start to tell her about what you're learning in your advertising course.Because you are currently studying media planning and buying,that's mostly what you talk about.However,you're confusing your aunt,so she asks you to tell her the two most important concepts necessary for media planners to effectively do their job.Explain two concepts that are the basis for most media planning and are familiar to everyone who works in advertising.

Your Aunt Asks You About Your Studies,and You Start to Tell