According to marketing research,responses to influence sources similar to the recruit are likely to be unfavorable.

Question

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Marketing research suggests that responses to influence sources similar to the recruit are likely to be more favorable because people tend to trust and be influenced by those who they perceive as similar to themselves. This is due to the principle of similarity, which states that individuals are more likely to be influenced by others who are similar to them in some way.

According to Marketing Research,responses to Influence Sources Similar to the Recruit