According to Keith Davis,in addition to considering potential profitability,a business must weigh the long-range social costs of its activities as well.A business should act only if the overall benefit to society is positive.

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Keith Davis believed that businesses should not only focus on profitability but also consider the long-term social costs of their activities. They should only engage in activities that have an overall positive benefit for society.

According to Keith Davis,in Addition to Considering Potential Profitability,a Business