Question 1

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

False

Question 2

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Accepted Answer

Mail interviews are self-administered, which means that there is no interviewer present to introduce bias in the responses. However, this also means that the researcher cannot clarify any questions or responses, and participants may not understand the questions as intended without the researcher's guidance.

Question 3

According to the text,using telephone interviews to collect survey data is the least popular method of collecting survey data.

Accepted Answer

The text does not provide information about the popularity of telephone interviews compared to other methods, so it is not possible to determine whether it is the least popular method.

Question 4

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Accepted Answer

The answer of An advantage of using mail interviews to...

Question 5

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

Sample control is a crucial aspect in any survey mode as it ensures that the units specified in the sample are reached effectively and efficiently. Hence, the statement is true.

Question 6

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Accepted Answer

The answer of The ability to collect a large quantity...

Question 7

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

Accepted Answer

A structured questionnaire is a survey method that is designed to elicit specific information from respondents. It contains a predetermined set of questions with standardized response options that all participants must answer in the same way. This method is used to gather quantitative data from a large number of people and is commonly used in market research, social science research, and other fields.

Question 8

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Accepted Answer

High social desirability means that respondents may give answers that they believe are more socially acceptable rather than what they truly feel, while high cost includes expenses involving the programming, hardware, and software needed for computer-assisted personal interviewing.

Question 9

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Accepted Answer

Mall intercept interviews allow researchers to control the environment in which the interviews take place, and they often result in higher response rates compared to other methods of data collection, making them advantageous for certain types of research studies.

Question 10

The most popular primary data-collection method is the structured direct survey.

Accepted Answer

According to many research experts, structured direct surveys are considered as the most popular primary data-collection method as it allows researchers to gather responses from a large sample of individuals in a standardized and systematic manner. However, other primary data collection methods like interviews, focus groups, and observations are also widely used depending upon the research questions and objectives.

Question 11

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Accepted Answer

The answer of Poor response rates and the potential for...

Question 12

Survey questionnaires may be administered in four major modes: (1)telephone interview,(2)personal interviews,(3)mall interviews,and (4)electronic interviews (Figure 5.4 in text).

Accepted Answer

The answer of Survey questionnaires may be administered in four...

Question 13

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

Accepted Answer

In-home interviewing allows for the researcher to have good control over their sample and can often result in a larger amount of data being collected compared to other methods such as phone or online surveys.

Question 14

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Accepted Answer

Computer-assisted personal interviewing allows for standardized questioning and eliminates the need for manual data entry, which can reduce potential for interviewer bias and increase response rates.

Question 15

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

The answer of Disadvantages of using telephone interviewing to collect...

Question 16

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Accepted Answer

The answer of Disadvantages of using in-home interviewing to collect...

Question 17

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Accepted Answer

The statement is correct, as structured data collection involves the use of a formal questionnaire with prearranged questions in a specific order.

Question 18

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Accepted Answer

Mail interviews are not the most popular method for collecting survey data. The most popular method is online surveys followed by telephone interviews and in-person interviews.

Question 19

The percentage of the total attempted interviews that are completed is referred to as response rate.

Accepted Answer

Response rate is defined as the percentage of successfully completed interviews out of the total number of attempted interviews.

Question 20

Observational interviews are recognized as a classification for the various methods of collecting survey data.

Accepted Answer

The answer of Observational interviews are recognized as a classification...

Quiz 5: Survey and Observation