Survey questionnaires may be administered in four major modes: (1)telephone interview,(2)personal interviews,(3)mall interviews,and (4)electronic interviews (Figure 5.4 in text).
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Q1: High social desirability and high cost are
Q2: The most popular primary data-collection method is
Q6: A structured questionnaire is given to a
Q8: The advantages of using mall intercept interviews
Q11: The advantages of using in-home interviewing to
Q12: Poor response rates and the potential for
Q15: Advantages of using computer-assisted personal interviewing to
Q17: Disadvantages of using telephone interviewing to collect
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Q20: Disadvantages of using in-home interviewing to collect
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