Which of the following illustrates social media listening?
A) promoting holiday packages to consumers tweeting about forthcoming vacations
B) outsourcing projects to a large number of people through networking platforms
C) advertising new products through newspapers and radio ads
D) providing special discounts to niche market segments

Question

Quizplus · Accepted Answer

Social media listening refers to the process of monitoring social media platforms and online conversations to gain insights about consumers' opinions, preferences, and behaviors. Promoting holiday packages to consumers who are tweeting about forthcoming vacations is an example of social media listening as the company is monitoring social media platforms to identify potential customers who need their services. The other options do not necessarily involve social media listening.

Which of the Following Illustrates Social Media Listening