Watkins-Alpha Inc.recently faced a public defamation suit concerning one of its employees who blogged against a minority group of customers through the company's Facebook page.Based on this scenario,which of the following actions by the company would have helped them avoid such consequences,at the same time utilize social media for their business purposes?
A) The company should have developed and publicized a social media policy.
B) The company should have designed and developed their own social media information system.
C) The company should have restricted employees from using social media platforms.
D) The company should have monitored and removed ambiguous content at that very instant.

Question

Quizplus · Accepted Answer

Developing and publicizing a clear social media policy would have provided guidelines for employees to follow while using social media for business purposes. This would have ensured that employees understand the consequences of using social media inappropriately and would have helped the company take appropriate action if such incidents occurred. Designing and developing their social media information system (B) would have been irrelevant in this case, as the issue was with an individual employee. Restricting employees from using social media platforms (C) would be counterproductive as social media has become an integral part of business communication. Monitoring and removing ambiguous content at that very instant (D) is essential, but having a clear social media policy could have prevented such incidents in the first place.