A salesperson for vitamins gives out a medical journal article that discusses the research on a particular vitamin's benefits. The salesperson is using the ________ route to persuade customers to buy his product.

Question

Quizplus · Accepted Answer

The central route to persuasion involves using logic and reason to appeal to the audience's cognitive processing abilities, such as presenting research and evidence to support the benefits of a product. In this case, the salesperson is using a medical journal article, which appeals to the customers' intellect and is an example of the central route to persuasion.

A Salesperson for Vitamins Gives Out a Medical Journal Article