The objective of the customer arrival process is to
A) get the correct orders to customers by the promised due date at the lowest possible cost.
B) maintain a record of product receipt and complete payment.
C) maximize the conversion of customer arrivals to customer orders.
D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.
E) none of the above

Question

Quizplus · Accepted Answer

The objective of the customer arrival process is to maximize the conversion of customer arrivals to customer orders, which means increasing the rate at which customers place orders. Options A, B, and D are objectives of other processes within the supply chain, such as order fulfillment and payment processing. Option E is incorrect as an answer choice.

The Objective of the Customer Arrival Process Is to