Customer order fulfillment refers to
A) the point in time when the customer has access to choices and makes a decision regarding a purchase.
B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.
C) the process where product is prepared and sent to the customer.
D) the process where the customer receives the product and takes ownership.
E) none of the above

Question

Quizplus · Accepted Answer

Customer order fulfillment refers to the entire process from the point of receiving an order to the delivery of the product to the customer. Therefore, option C, which refers to the process of preparing and sending the product to the customer, is the best choice. Options A, B, and D are all steps within the fulfillment process but do not encompass the entire process. Option E is incorrect as one of the options presented is the best answer.

Customer Order Fulfillment Refers to