Which of the following is not a key goal (from the manufacturer's perspective)of a trade promotion?

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From the manufacturer's perspective, the key goals of a trade promotion are to induce retailers to use promotions like price discounts, displays or advertising, to shift inventory from the manufacturer to the retailer and the customer, and to defend their brand against competition. However, the goal of shifting inventory from the retailer to the customer is not a key goal for the manufacturer, as this would reduce their own revenue.

Which of the Following Is Not a Key Goal (From